Adwoosh
TechFarben Streamlines Financial Operations for Adwoosh’s Rapidly Scaling Events Business
Client Overview
Adwoosh is a dynamic events and experiential marketing company that delivers high-impact activations across Southeast Asia. With rapid growth in client campaigns, vendor management complexity, and regional compliance needs, Adwoosh needed a scalable digital backbone to handle project-based accounting, multi-currency payments, and approval workflows. They partnered with TechFarben to implement NetSuite ERP, streamline finance operations, and prepare for intelligent automation.
Client Reflection
“TechFarben’s AI-driven platform played a pivotal role in scaling our event operations. Their adaptive solutions streamlined planning, improved attendee engagement, and gave us real-time insights that helped us make smarter, faster decisions. They’ve become a true partner in our growth journey.”
— Chief Strategy Officer, Adwoosh
The Challenge
Business Challenge:
As Adwoosh expanded operations across markets, their finance team faced growing pains:
- Manual project tracking of expenses and margins per event
- Delayed vendor payments and lack of visibility on liabilities
- Inefficient approval workflows via spreadsheets and emails
- Need to prepare for multi-country tax compliance and audits
With client expectations rising and internal teams scaling, the existing workflows couldn’t keep up with the operational demand.
Technical Challenge:
- System Integration: Integrating various tools and platforms used in production management.
- Data Management: Handling large volumes of data related to projects, resources, and clients.
TechFarben’s Solution
Strategic Implementation of NetSuite ERP
TechFarben delivered a tailored NetSuite implementation with:
- Project-based accounting structure for tracking cost centers per event
- Custom vendor categorization and milestones aligned to campaign phases
- Multi-currency support for Southeast Asian transactions
- Custom roles and dashboards for Marketing Ops, Finance, and Executives
Automation & Integration
Setup integrations for bank feed automation:
- Introduced workflow for vendor and purchase order approval automation
- Created base templates for AI agent integration in the future (e.g. auto-tagging of expenses, alerts)
Change Management & Training
TechFarben designed a collaborative onboarding process with:
- Hands-on workshops with finance and ops leads
- SOP redesign for event planning and closure
- Internal champion enablement to lead future process scaling
impact & results
With TechFarben’s expertise in ERP, integration, and automation, Adwoosh successfully transitioned from manual operations to a scalable, intelligent finance system. As they continue to grow across the US, Adwoosh is now equipped with the digital infrastructure to automate, comply, and lead in the experiential marketing space.