Simply Sports Foundation

Scaling Grassroots Sports Intelligent Ops with TechFarben’s AI-Driven Solutions

Client Overview

Simply Sports Foundation is a nonprofit making grassroots sports accessible across India. Through school partnerships, community programs, and sponsorship models, they reach thousands of young athletes—many from underserved backgrounds.

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Client Reflection

“TechFarben gave us the tools to grow responsibly. With their help, our impact isn’t just felt—it’s measured.”
Darshan K, Program Director, Simply Sports Foundation

The Challenge

Business Challenge:
  • Decentralized Data: Program reach, school engagement, and funding allocation lacked a central system of record.
  • Manual Grant Reporting: Tracking donor funds against outcomes like participation or coaching hours was time-consuming.
  • Growth Plans: The foundation was expanding rapidly into Tier-2/3 cities and needed systems to scale impact and trust.

TechFarben’s Solution

Technology Foundation:

  • Customized NetSuite Social Impact Edition to centralize program, finance, and donor data.
  • Developed an impact measurement framework that linked donor inputs (₹) to community outputs (children reached, sessions held).


AI Integration:

  • Introduced FinOps AI agents to auto-track field expenses, generate compliance-ready grant reports, and predict resource gaps.


Enablement & Adoption:

  • Ran change management workshops for coaching staff and program leads to embrace the platform.
  • Integrated with mobile-first forms for easy reporting by coaches in rural areas.

impact & results

  • Centralized Ops

  • Grant Reporting

  • Program Scalability

  • Field Empowerment

  • All locations onboarded to a unified financial and program database.

  • Donor reports now generated in minutes, not days.

  • System supports 3x growth in schools and geographies.

  • Coaches now log program data via mobile, enabling real-time impact tracking.

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