customer case study
CHZ Cycling launches new brands, empowers ecommerce expansion with TechFarben.
company:
CHZ Trading Pte. Ltd. / CHZ Cycling
industry:
Wholesale Distribution
location:
singapore
sub industry:
Durable goods
services:
- Bespoke customer management and order management solution development
- Integration Consulting
- Managed services (NetSuite Enhancement and Support)
"Since 2021 have expanded to new markets like Vietnam and Taiwan and added 2000+ SKUs. With the dynamic digital partner like TechFarben, we can easily replicate our processes in new markets and localise our approach for market penetration. Real-time visibility of our inventory, coupled with analytics that keeps us on top of what’s selling and why, really helps us make great business decisions as a team despite the physical distances between us."
- Ting Yi Lin, Managing Director
problem statement
- Manual Order management
- Manual inventory data
- Back end and front end systems don't talk to each other, manual import export of data
- Back and forth between the departments
- Barriers to grow and scale
- Hard to release new products and services
- Basic customer management reports
results
- Centralized data management to maintain a single source of truth
- Seamless integration between the back end and front end system: Oracle NetSuite ERP and Bespoke solution
- Enhanced collaboration between departments
- Can introduce items in a few minutes
- Advanced customer insights and buying behavior tracking
- Streamlined customer service and support ticket routing
- Continuous improvement in the information systems and customer experience
- Able to run a lean back end team and invest in onboarding talent and growing business
Learn how TechFarben
can transform your business